Web Content Writing Trainer + Copywriter
Many moons ago, I escaped from a CBD e-commerce cubicle to start a business I love.
In the 16 years since I’ve helped scores of organisations, and thousands of writers, use the power of words to share important ideas, big dreams and inspiring causes with the world.
Words sure have a high-pressure job.
In the online world, our websites, emails and social profiles are just pages of pixels. Soulless cyber-freckles.
That’s why your words – your copywriting and content – need to step up and connect with your audience, fast.
The right words assure those people that you understand them. That you’re the firetruck to their burning problems. That you’re the one they’ve been searching for.
But if you choose the wrong words? Sorry, but your readers are going to have to let you go.
What I can do for you.
I’m a specialist digital content writing trainer, copywriter and private coach.
I work with big brands, small business, agencies, government and non-profits to achieve all kinds of copy and content writing goals, such as: Lifting traffic, sales, and profits. Enhancing and saving lives, and building brand loyalty.
If your digital content or copy is struggling to achieve the results you need, your messages are dull and jargony, or sound like a late-night infomercial, I can help (even if you make late-night infomercials). I am a highly qualified trainer and copywriter and can teach your team to create their own magnetic messages.
In other words, if you’re looking for the right words to reach important goals online, let’s talk.
Some more about me and my service offerings…
Learn from me. Or I can write for you.
If you’d love to create your own irresistible content, I offer group writing training and private coaching.
If you want a copywriter to turn your ideas into magnetic messages, I’ll go grab my Mad Men hat.
Teaching or writing, I’ll bring to your project everything I’ve learned:
- writing for 100s of clients, from SME to icons like Microsoft, Canva + PayPal
- helping 15000+ people become skilled, confident, non-procrastinating writers
- sweating over web words for 47000+ hours (quick shout out to my chiropractor)
Plus, a unique bonus.
Hemingway is my middle name. Seriously.
It was passed on from grandpa. No, not him.
But it means you can say Hemingway penned your copy or taught you the tricks of the writing trade.
And be completely Ernest about it.
I’ve been a web content specialist for 24 years
Eight years riding the dot-com rollercoaster
In the late 90s, I helped launch and manage e-commerce trailblazers, lastminute.com and travel.com.au.
As head of Marketing & Content:
- my email newsletters were read by over half a million subscribers
- we recorded Australia’s 1st million dollar e-commerce sales day
- I spoke at and chaired Australian and international e-commerce conferences
- I learnt from thousands of web users what they want online.
16 years running my own show
- Sydney-based Get There Content Services (formerly Get There Writing Services).
- Specialising in digital content writing, training and consulting.
- Located in sunny Manly – come and have a coffee, a beer or a swim!
I’ve carefully scribed millions of professional web words
Web and SEO copy, blogs, sales funnels, EDMs, whitepapers, ads, scripts, social posts – you name it, I’ve written it for:
- SMEs and corporates
- global giants such as Microsoft, PayPal, J&J, Cochlear, Canva, ING and Jaguar
- do-greaters such as Black Dog Institute, MS Australia, Cancer Council and the Garvan Institute
- government departments
- ad, digital and SEO agencies.
Plus, print copy and everything from audio tours to royal online dating profiles (shh, I’ll never tell who!).
I’ve also penned eBooks and books for publishers, companies and some truly inspiring individuals.
I love teaching people how to write
The most rewarding part of my job is helping people gain the skills and confidence to write in ways they could only imagine.
Over the past decade, I’ve taught more than 14,000 people better ways to connect with their audiences through words.
I relish every opportunity to:
- train not-for-profit, business and government teams
- provide one-to-one coaching
- consult to organisations
- teach at Sydney University CCE
- run courses at General Assembly
- mentor gifted kids in remote areas through Aurora College.
It’s an amazing feeling that often leaves me…lost for words.
I never stop learning
In the digital world, it’s crucial to discover, test and understand with what’s working now and what’s coming next.
I still learn something exciting every day – be it through courses, events, client projects and challenges, students, peers or devouring the latest industry news. A few of my content related certifications include:
I’m in awe of the power of words
And the incredible things they can do:
- Solve problems.
- Build trust.
- Inspire.
- Change.
- Woo.
- Rank.
- Sell (like hell).
- Excite.
- Entertain.
- Captivate.
- Titillate.
- Persuade.
- Move.
- Help.
I started Get There to help people and organisations use the power of words to share their brilliant ideas, big dreams and inspiring causes with the world.
It would be a pleasure to have a chat about the things I can help you achieve with the right words too.
Hemingway is my middle name. Seriously.
It was passed on from my grandpa. No, not him.
But it means you can say Hemingway penned your copy or taught you the tricks of the writing trade.
And be completely Ernest about it.
I’ve helped many different clients
Big brands, start-ups, SMEs, not-for-profits, government teams and others that defy a category. Here are some of their colourful logos.
Think we might work well together?
Call me on 0414 414 151 to discuss your needs. Or send the short form below and I’ll get back to you quickly.